![]() ![]() Or a Vitamix or Ninja -style blender, you could easily make juices). I decided that rather than shelling out a couple hundred bucks or so for the Blueprint Cleanse, I’d do a DIY Blueprint Cleanse and recreate it as more filling smoothies, giving me an opportunity to up my domestic goddess points, get more use out of my blender and mason jars, and more importantly, save some ca$hmoney (though if you do own a juicer While there are countless cleanses in the market, Blueprint Cleanse is probably one of the most well-known, and I’ve heard many good things from friends. While I could have easily subsisted on ice cream and pudding for 3 days, I figured I may as well use having my teeth pulled out as as an opportunity to kick start some healthy habits, rid some toxins, and potentially shed a few pounds. Since I wouldn’t be able to eat solid foods and I was in enough pain as it is, I figured, why not inflict even more torture on myself by going on a juice cleanse! All joking aside, being forced to go on an all liquid diet does have its benefits. ![]() Though many juice brands received a shot in the arm from the pandemic, as sales rose this spring in response to a demand for immunity-boosting beverages, the HPP sector has still struggled to regain past momentum as smaller and lower sugar formats such as juice shots gain traction in the market.I had the absolute pleasure of having my wisdom teeth surgically removed on Friday night. ![]() The closings follow an uncertain year for legacy juice brands, as The Coca-Cola Company this summer discontinued Odwalla while Campbell’s divested Bolthouse Farms. Williams did not respond to a request for comment from BevNET. However, Great Point principal Jerry Williams told Beverage Business Insights - which first reported this story earlier this week - that the brand “did not survive COVID” and said that despite rising sales before the pandemic, the new market environment made it difficult to keep Daily Greens in business. Though always a smaller player in the category, Texas-based Daily Greens’ closure comes just over a year after parent company Great Point Brands sought to reenergize the brand with an updated line of functional products debuted at Natural Products Expo East 2019. Hain Celestial could not immediately be reached for comment. “From the very early days, we saw enormous opportunities for a long life of success, so of course it’s sad to see the brand that created the blueprint (full pun intended) for the industry shut down before ever realizing its full potential.” “We built the business from the ground up, and were the category creators for cold-pressed juice who went on to set the industry standard by being the first to apply HPP as a solution for raw juice, but we have seen the brand shift its approach since our departure over six years ago,” Sakoutis and Huss said in a statement. Reached by BevNET, founders Sakoutis and Huss said though the closing of BluePrint was disappointing, it was not surprising. ![]() He noted that in recent months Hain has focused on exiting “small and non-strategic brands” which “consume a disproportionate share of management time and add supply chain complexity.” According to Schiller, the four brands combined generated only $27 million in sales and a loss of about $1 million in adjusted EBITDA. On October 28, Hain shut down BluePrint’s online store and announced that the brand had chose to “close doors for good.”ĭuring the company’s Q4 earnings call in August, Hain Celestial CEO Mark Schiller named BluePrint as one of four underperforming brands that would be “sold or discontinued” in the coming months, alongside Rudi’s, Fountain of Truth and DeBoles. ![]()
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